Episode 13

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Published on:

23rd May 2024

Actionable Social Media Audits, with Fiona O’Donoghue

The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different.

In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy.

In this episode, we discuss:

  • What a social media audit should include.
  • The key metrics to analyse.
  • Which social profiles you should analyse beyond your own brand’s.
  • How frequently you should run a social media audit.
  • Competitive analysis can provide inspiration and insight into what works well in your industry and beyond.
  • The importance of integrating social media efforts into the broader marketing strategy for a cohesive user experience.

CONNECT

Fiona O’Donoghue on LinkedIn:https://www.linkedin.com/in/fiona-odonoghue/ Instagram: https://www.instagram.com/attentionseeker_social/ or Fiona’s website: https://attention-seeker.com/


David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk


LISTEN

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  • Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
  • YouTube: https://www.youtube.com/@MarketingFreedPodcast
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  • Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
  • Deezer: https://www.deezer.com/en/show/1000659902
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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.