Episode 30

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Published on:

26th Sep 2024

How To Get Your Press Release Noticed - With Natalie Sutton

As long as it’s good news, there isn’t a business owner in the world who wouldn’t want their company or product to be featured in the press. But with journalists receiving scores of cold pitches per day and responding to a tiny fraction of them, it’s often an aspiration that remains unfulfilled.

Which is why I’m so pleased to be joined by Natalie Sutton, a Freelance  PR and fractional communications leader, to discuss how businesses can achieve cut-through with the press.

In this episode, we discuss:

  • In this episode, we delve into the art of gaining press coverage for your business. Our guest, Natalie Sutton, a seasoned freelance PR and fractional communications leader, shares her insights on how businesses can effectively engage with the media. Natalie brings over 30 years of experience in communications, having worked with global technology firms and started, scaled and sold her own PR agency.  
  • The scale of the challenge to get noticed by journalists and a benchmark for how many pitches a journalist is likely to respond to 
  • What to start with
  • How to measure success
  • How to tailor your pitch
  • The seven fundamental story arcs that can make your pitch 22 times more memorable
  • How you can combine PR with other channels for greater impact 
  • How you can get even more value out of a successful pitch with shareable content
  • The basics of good media relations

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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.