Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy
Most organisations would never dream of allowing the imagery used on their website or brochures to be left to chance.
However, when it comes to the language used in written and verbal communication, only around a third of UK businesses have invested time and effort into their tone of voice.
And yet, the words you use make a huge impact on how you’re perceived, so investing in your brand voice could give you a significant advantage over the majority of companies who are lost in a sea of sameness.
In this episode of the Marketing Freed podcast, brand voice strategist; Bethany Joy shares her insights on working with companies to uncover their brand voice and embed it throughout their organisation.
In this episode, we discuss:
- Why having a brand voice isn’t optional
- How to uncover what your brand voice is
- Ways to embed your brand voice throughout your comms
- Why a brand voice isn’t about being quirky, it’s about being authentic.
- When it’s appropriate to be aspirational in your brand voice without being misleading
- The importance of context
- Why a brand voice should be like a window
CONNECT
- Bethany Joy on LinkedIn - https://www.linkedin.com/in/dergal/ or https://www.bethanyjoy.co.uk/
- David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
RESOURCES
Throughout the episode, we refer to two papers Bethany has written. As you might expect, they’re full of intelligent, witty insights about brand voice. They’re beautifully designed too. Download them here:
- The nine immutable laws of brand voice https://mailchi.mp/406214432e49/nine-laws
- The five numbers that will clinch your case for brand voice work https://mailchi.mp/fa2f0e5ac63c/bethany-joy-five-numbers-clinch
- Example of the effect changing a single word has on a paragraph of copy from DeadHappy https://www.linkedin.com/posts/iambethanyjoy_willtherealbrandvoicepleasestandup-activity-7160527950201692160-6AA4?utm_source=share&utm_medium=member_desktop
LISTEN
