Episode 4

Published on:

21st Mar 2024

Lost Your Voice? Insights From Brand Voice Strategist Bethany Joy

Most organisations would never dream of allowing the imagery used on their website or brochures to be left to chance. 

However, when it comes to the language used in written and verbal communication, only around a third of UK businesses have invested time and effort into their tone of voice. 

And yet, the words you use make a huge impact on how you’re perceived, so investing in your brand voice could give you a significant advantage over the majority of companies who are lost in a sea of sameness.

In this episode of the Marketing Freed podcast, brand voice strategist; Bethany Joy shares her insights on working with companies to uncover their brand voice and embed it throughout their organisation. 

In this episode, we discuss:

  • Why having a brand voice isn’t optional
  • How to uncover what your brand voice is
  • Ways to embed your brand voice throughout your comms
  • Why a brand voice isn’t about being quirky, it’s about being authentic.
  • When it’s appropriate to be aspirational in your brand voice without being misleading
  • The importance of context
  • Why a brand voice should be like a window



Throughout the episode, we refer to two papers Bethany has written. As you might expect, they’re full of intelligent, witty insights about brand voice. They’re beautifully designed too. Download them here:


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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.