Episode 10

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Published on:

2nd May 2024

Outsmarting Google’s Dirty Tricks With PPC Expert David Miles

Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide.

But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelevant clicks. 

In this episode, I’m joined by David Miles from The PPC Machine, who shares some of the many tactics he has employed to help thousands of small businesses grow online, and some of the pitfalls that Google make all too easy for the unsuspecting marketer to fall into.  


In this episode, we discuss:

  • Why the Google Partner Program can be detrimental to a consultant’s clients
  • Settings and suggestions to avoid in your Google Ads campaigns
  • How to get your ads to stand out from the crowd and increase your click through rate


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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.