Episode 1

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Published on:

29th Feb 2024

The Untapped Potential of Local SEO: Lessons from a Search Marketing Veteran

Getting your website to the top of Google for relevant search terms is a crucial part of capturing demand for many businesses. While many marketing teams concentrate on ranking for broad online searches, they often ignore their rankings on a local level. But with almost half (46%) of Google’s search traffic believed to have local intent, making sure your business is optimised for local SEO can give even national brands and B2B businesses an advantage.

In this episode of the Marketing Freed podcast, SEO expert Gerry White joins me to share his insights on local SEO gained from a career in search marketing that’s spanned the likes of the BBC, Riverside.fm, Just Eat, Austin Reed and most recently, Mirador, a SaaS local SEO management solution.

In this episode, we discuss:

  • The importance of local SEO for businesses beyond local B2C brands
  • Good practice for your Google Business Profile so that your business is seen as relevant and accurate
  • How effective internal linking architecture gave Just Eat an edge over its competitors
  • The role of reviews in local SEO and tactics for getting more of them
  • How Google uses third-party review data, not just its own reviews
  • What to do if you receive a negative review
  • How you can get certain reviews removed by Google
  • The evolving role that AI has in local SEO

CONNECT

Gerry White on LinkedIn - https://www.linkedin.com/in/dergal/ or X/Twitter - https://twitter.com/dergal 

David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ 

Find out more about local SEO tool Mirador at https://www.miradorlocal.com/ 

LISTEN

Spotify - https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec

Apple Podcasts - https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462

YouTube - https://www.youtube.com/@MarketingFreedPodcast

OTHER

Stat about 46% of Google searches having local intent: 46% of Google’s search traffic has local intent: https://www.seroundtable.com/google-46-of-searches-have-local-intent-26529.html 

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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.