Episode 26

full

Published on:

22nd Aug 2024

Turning Words Into Powerful Tools With Olly Davy

Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice.

Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers.

In this episode, we discuss:

Why you need to know the what before you can define how
How you can de-risk the process
The ways in which you can embed brand voice throughout your organisation
Creative ways Olly is using AI in his work
What is Nerdsmithing

CONNECT

Oly Davy on LinkedIn https://www.linkedin.com/in/ollydavy/
Olly’s website: https://ollydavy.com/
David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
YouTube: https://www.youtube.com/@MarketingFreedPodcast
Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
PlayerFM: https://player.fm/series/series-3552796
Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
Deezer: https://www.deezer.com/en/show/1000659902

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed Spotify

Show artwork for Marketing Freed

About the Podcast

Marketing Freed

Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.

Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.