Episode 28

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Published on:

12th Sep 2024

Using Google Search Console Like A Pro - With Dan White

There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that’s often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse’s mouth, it’s also free.  

Which is why I’m so pleased to be joined by Dan White, an independent SEO Consultant, to explain how you can use Google Search Console to improve your SEO strategy, enhance your website’s performance, and ultimately drive more organic traffic to your site.

In this episode, we discuss:

  • What Google Search Console is
  • Using performance data to track and analyze website trends.
  • The filters available for your data 
  • Understanding the significance of impressions and clicks.
  • Search appearance and its impact on SEO strategy.
  • Page index report: identifying and resolving errors.
  • Manual penalties and disavowing links: when and how to use these features.
  • Complementing GSC data with tools like Screaming Frog, SEMrush, Ahrefs, and MozPro.
  • The benefits of using multiple data sources for a holistic SEO analysis.
  • How to uncover hidden opportunities using GSC data.
  • Dan’s thoughts on the evolving landscape of SEO and digital marketing.


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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.