Episode 24

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Published on:

8th Aug 2024

Direct Response Emails That Deliver Results - With Katja Mokotar

Despite rumours of its demise, email marketing continues to be one of the most cost-effective ways for businesses to reach, and sell to their customers. But, like many things in marketing, there’s a huge difference between the results you can achieve with a great email strategy vs one that’s merely OK.  

In this episode, I’m joined by Katja Mokotar, an email marketer for CPG brands to discuss how to get people to take action from your emails. 

In this episode, we discuss:

  • Strategies for effective email campaigns
  • The differences between great email strategies and average ones
  • Techniques for increasing average order value
  • The most important part of an email to capture attention
  • Appropriate post-click content

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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.