Episode 23

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Published on:

1st Aug 2024

Website Content That Generates Leads And Revenue, Not Just Traffic - With Francesco Baldini

When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical.

But with infinite options for content you could create, how can marketers prioritise content that’s going to drive leads and revenue and not just traffic?

In this episode, I’m joined by freelance SEO consultant Fracesco Baldini to find out.

In this episode, we discuss:

How Francesco took one website from generating £800 per month to over £30k per month in revenue, while the traffic stayed the same
The process Francesco uses to identify topics that are commercially relevant
How you can use your weakest search competitors to find easy to rank for content ideas

CONNECT

Francesco Baldini on LinkedIn https://www.linkedin.com/in/francescobaldini/
Francesco’s website: https://withdirection.com/
David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
YouTube: https://www.youtube.com/@MarketingFreedPodcast
Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
PlayerFM: https://player.fm/series/series-3552796
Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
Deezer: https://www.deezer.com/en/show/1000659902

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About the Podcast

Marketing Freed

Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.

Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.