Episode 18

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Published on:

27th Jun 2024

Mastering Simplicity In Your Proposition

In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions.

In this episode, we discuss:

The importance of simplicity
The Double Diamond Design Framework
Techniques for gathering diverse viewpoints
Breaditation

CONNECT

Dave Thackeray on LinkedIn https://www.linkedin.com/in/davethackeray/ and X: https://twitter.com/DaveThackeray
Dave’s website: https://www.wordandmouth.com/
David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
YouTube: https://www.youtube.com/@MarketingFreedPodcast
Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
PlayerFM: https://player.fm/series/series-3552796
Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
Deezer: https://www.deezer.com/en/show/1000659902

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About the Podcast

Marketing Freed

Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.

Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.