Episode 19

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Published on:

4th Jul 2024

Marketing Campaigns With Big Ideas = Bigger Impact - With Pete Coles

In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies..

In this episode, we discuss:

The importance of a big idea for a campaign
What crucial information should be included in the brief
Why your campaign needs to be disruptive

CONNECT

Pete Coles on LinkedIn https://www.linkedin.com/in/petecoles/
Pete's website: https://www.petecoles.co.uk/
David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
YouTube: https://www.youtube.com/@MarketingFreedPodcast
Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
PlayerFM: https://player.fm/series/series-3552796
Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
Deezer: https://www.deezer.com/en/show/1000659902

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About the Podcast

Marketing Freed

Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.

Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.