Episode 20

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Published on:

11th Jul 2024

Standing Out in the Herd. Strategies for Differentiating Your Marketing Agency

Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else?  The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketing agencies suck at doing this for themselves. 

In this episode, I’m joined by Seb Mackay, co-founder of Soba Private Label, a boutique agency that helps marketing agencies stand out and make their competition irrelevant.

In this episode, we discuss:

  • The importance of having a clear and unique position to stand out 
  • Why it’s better to be a stallion than a zebra 
  • The power of specialising
  • The results of Soba’s Pay-What-You-Want Experiment and what Seb learned from it

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About the Podcast

Marketing Freed
Showcasing the specialist expertise of independent marketing freelancers so that you can become an effective marketing leader.
Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation.

Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field.

Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business.

Subscribe today on your favourite podcast platform.

Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.

About your host

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David Richter

I’ve worked in marketing for twenty-something years, cutting my digital marketing teeth when Yahoo was the world’s most popular search engine, the UK’s most popular social network was Friends Reunited and LinkedIn hadn’t been invented.

I’ve spent most of my career helping PE and venture-funded start-ups and scale-ups to grow quickly and profitably, maximising their enterprise value to 8 and 9 figure exits.

My goal is to help you do the same.